Gamma
Purple Dog
⚠️ Direct overlap: 8 other brands use the same character concept (dog, cloud).
- Bonk: Bonk (dog)
- Salesforce: Brandy the Fox (cloud)
- Churchill Insurance: Churchill the Dog (dog)
- Calgary Flames: Harvey the Hound (dog)
- Salesforce: Koa the Dog (dog, cloud)
- RCA Victor: Nipper the Dog (dog)
- Snyk: Patch the Doberman (dog)
- Telecom New Zealand: Spot the Dog (dog)
Gamma's oversized purple dog appears alongside human partners in the brand's campaign imagery, symbolising loyalty, reliability and being a trusted partner for cloud communications service providers.
- Sector
- Country
- 🏳️ UK
- Estimated DOB
- 2023
- Audience
- B2B
- Character type
- Internal / external
- External
- Dominant colour
- Status
- Active
- Archetype
- The Loyal Companion
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