SCANA Energy
Harry & Linda
Also known as Big Bear Energy, The SCANA Bears
⚠️ Direct overlap: 7 other brands use the same character concept (bear).
- Brett: Brett (bear)
- Toronto Maple Leafs: Carlton the Bear (bear)
- Panda Express: Chu (bear)
- Salesforce: Codey the Bear (bear)
- 1988 Calgary Winter Olympics: Hidy and Howdy (bear)
- A&W Restaurants: Rooty the Great Root Bear, The Burger Family (bear)
- 2018 Pyeongchang Winter Olympics: Soohorang & Bandabi (bear)
A family of bears (Linda, Harry and their cubs) at the heart of SCANA Energy's 'Big Bear Energy' brand world, relaunched by Landor. Rather than retiring long-standing mascots in the rebrand, the bears were elevated into symbols of warmth, protection and home, with their paw prints, rounded forms and flame-warmed palette running through the whole identity.
- Sector
- Country
- 🇺🇸 United States
- Estimated DOB
- 2026
- Audience
- B2C
- Character type
- Internal / external
- External
- Dominant colour
- Status
- Active
- Archetype
- Caregiver
Other Energy characters
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