01
Dandroids
Before Irina's robot existed, an engineer called Dan Morrill needed something, anything, to put on a slide for an internal talk. He knocked up four rough robots in Inkscape one afternoon.
Examples
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From enterprise to GPs to events, the number of organisations waking up to the power of character is growing every month. Book a meeting to see our case studies and examples and while you wait read the story of the origin of the now famous Bugdroid.
The origin story of the now famous Bugdroid
The idea for characters sometimes come from inside a business. Googles Android's robot did and with professional help, it became one of the most recognised characters in tech. Here's how, while you have a look around.
02
The sketch
Irina Blok was asked to look at it with a more professional design eye. She designed the more geometric character above. The mascot grew legs. Literally.
03
Letting go
Google didn't lock the drawing down. They let anyone use it, change it, colour it however they liked. People did, by the thousand.
04
2014
Seven years on, the only real change was the shade of green. Nobody touched the shape Irina drew.
05
The structure
Eventually, grids, angles, exact proportions were built proper rules around it and it was bought to life even more.
07
Twelve feet tall
It ended up cast in fibreglass, standing on the grass outside Google's offices in California. Not bad for a five minute doodle.
It's a very typical story of a character built from the inside, given room to grow.